BMW Rumored to Rename New 1- and 3-Series Coupes into 2- and 4-Series. What Do You Say?

ADVERTISEMENTS

Citing unnamed sources from within the brand, Britain’s Car Magazine reported on Tuesday that BMW is seriously entertaining the idea of renaming the next generation of its two-door 1- and 3-Series models into the 2- and 4-Series respectively.

The new badges would be applied on the two-door coupe and convertible as well as the sportier GT fastback models of the future 1- and 3-Series lineup.

As some of you may recall, this is not the first time that BMW has toyed around with the thought of turning the 3-Series coupe and convertible into the 4-Series, with the Bavarian company coming very close to executing the idea in the beginning of the new millennium.

Read more »

Post Title → BMW Rumored to Rename New 1- and 3-Series Coupes into 2- and 4-Series. What Do You Say?

ADVERTISEMENTS

The BMW 1 Series M Coupé Drifts Through Walls in new Canadian Ad

ADVERTISEMENTS

BMW of Canada has published a new and rather entertaining promotional film on the firm’s new limited production 1-Series M Coupe. The video shows the Bavarian automaker’s sports car pushing its 335-horsepower twin-turbocharged inline-six to the limit and burning plenty of rubber in doing so while passing sideways through set of imaginary walls on the road.

Truth to be said though, BMW’s advertising agency could have skimped on the somewhat farcical CGI (computer-generated images) cement walls and still have an engaging commercial in its hands. Take a look at it in the video after the jump and tell us what you think in the comments section below.

Read more »

Post Title → The BMW 1 Series M Coupé Drifts Through Walls in new Canadian Ad

ADVERTISEMENTS

New 2012 BMW 1-Series Hatch gets its own Short Films

ADVERTISEMENTS

After the unveiling of the 2012 1-Series 5-door hatchback, it is time for BMW’s marketing team to take over and promote the Bavarian automaker’s latest product. The German company created a series of short films around the 1-Series starring two brothers, named Freddy and Adam.

According to the script, Freddy is an actor and a model leaning towards metrosexuality, while Adam dislikes cameras and works with architects, and is the wilder one of the two brothers. The goal here is to show off the double nature of the 1-Series hatchback, and especially the introduction of the two new trim lines, Sport and Urban, both of which gain bespoke interior and exterior design as well as equipment features.

Read more »

Post Title → New 2012 BMW 1-Series Hatch gets its own Short Films

ADVERTISEMENTS

2012 BMW 1-Series M Coupe hits the Tuning Scene

ADVERTISEMENTS

The newest member of BMW’s high-praised family of M models has just begun arriving in the hands of its owners, yet we already have one of the first tuned examples of the 2012MY 1-Series M Coupe. A member of the 1addicts forum, who goes by the nickname Flex///M, owns the car you see pictured here and which has been baptized “Clockwork Orange”.

The list of modifications include a mix of performance and styling bits such as collection of decorative carbon fiber parts for the exterior, a different steering wheel, forged alloy wheels and a KW sports suspension.

Read more »

Post Title → 2012 BMW 1-Series M Coupe hits the Tuning Scene

ADVERTISEMENTS

BMW Reveals 2012 1-Series M Sport Package and Online Configurator

ADVERTISEMENTS

BMW is wasting no time in pushing the marketing envelope on its brand-new “My, what big eyes you have” 2012 1-Series as the Bavarian automaker has already released an online configurator on its German website only two days after the hatchback model’s debut.

Aside from allowing potential buyers and time-wasters alike to configure the 2012 1-Series hatchback, the dedicated webpage also serves us our first taste of the M Sport Package. The option group includes a new aero kit comprising of M parts such as the front and rear bumpers, a sports-oriented chassis set-up, and bespoke alloy wheel designs.

Read more »

Post Title → BMW Reveals 2012 1-Series M Sport Package and Online Configurator

ADVERTISEMENTS

All-New 2012 BMW 1-Series: Official Specs, Details and 126 High-Res Photos

ADVERTISEMENTS

With imagery of the brand new 1-Series hatchback making the internet rounds since Friday, it was only a matter of time before BMW came out with an official release and a full set of photos. The Bavarian firm’s entry-level model sports has grown in size and sports fresher –albeit, somewhat more controversial- looks, while also introducing a new generation of 1.6-liter turbocharged gasoline engines with up to 170HP.

For its debut, BMW chose to show the five-door hatchback model, but the range will eventually grow to include a three-door hatchback followed by the coupe, cabriolet and if the grapevine holds true, a longer and more spacious Gran Turismo version in the likes of the 3-Series GT we recently showed you in these spy shots.

Read more »

Post Title → All-New 2012 BMW 1-Series: Official Specs, Details and 126 High-Res Photos

ADVERTISEMENTS

2012 BMW 1-Series Unveiled, gets New 1.6-liter Turbo Engine with up to 170HP [Updated with 60 High-Res Photos]

ADVERTISEMENTS

We knew that the next generation of the BMW 1-Series was coming but we didn’t expect to see the compact hatchback making its appearance so early. These official photos along with the first details showed up on a German website called Motor Traffic, as BMW has not yet made an announcement.

Seen here in a five-door format, the new 1-Series evolves the current model’s styling with sharper and more prominent creases all around along with a much more pronounced front end that sports unusually large headlamps pushed to the far corners of the bumper literally hugging the wheel arches.

Read more »

Post Title → 2012 BMW 1-Series Unveiled, gets New 1.6-liter Turbo Engine with up to 170HP [Updated with 60 High-Res Photos]

ADVERTISEMENTS