The BMW 1 Series M Coupé Drifts Through Walls in new Canadian Ad

ADVERTISEMENTS

BMW of Canada has published a new and rather entertaining promotional film on the firm’s new limited production 1-Series M Coupe. The video shows the Bavarian automaker’s sports car pushing its 335-horsepower twin-turbocharged inline-six to the limit and burning plenty of rubber in doing so while passing sideways through set of imaginary walls on the road.

Truth to be said though, BMW’s advertising agency could have skimped on the somewhat farcical CGI (computer-generated images) cement walls and still have an engaging commercial in its hands. Take a look at it in the video after the jump and tell us what you think in the comments section below.

Read more »

Post Title → The BMW 1 Series M Coupé Drifts Through Walls in new Canadian Ad

ADVERTISEMENTS

New 2012 BMW 1-Series Hatch gets its own Short Films

ADVERTISEMENTS

After the unveiling of the 2012 1-Series 5-door hatchback, it is time for BMW’s marketing team to take over and promote the Bavarian automaker’s latest product. The German company created a series of short films around the 1-Series starring two brothers, named Freddy and Adam.

According to the script, Freddy is an actor and a model leaning towards metrosexuality, while Adam dislikes cameras and works with architects, and is the wilder one of the two brothers. The goal here is to show off the double nature of the 1-Series hatchback, and especially the introduction of the two new trim lines, Sport and Urban, both of which gain bespoke interior and exterior design as well as equipment features.

Read more »

Post Title → New 2012 BMW 1-Series Hatch gets its own Short Films

ADVERTISEMENTS

Hail Fail: BMW 5-Series Owner Tries to Save His Car by Dressing it Up…

ADVERTISEMENTS

Unless you are able drive into to an enclosed garage nearby, there’s not really much you can do to protect your car -or anything else in danger for that matter- if you are caught out in a severe hail storm. However, this doesn’t mean that some people won’t try to prevent the inevitable like this owner of a previous generation BMW 5-Series sedan.

Said to be a Croatian tourist on a visit to Slovenia, the owner of the Bimmer attempted to save the body of his beloved car by covering it up with whatever he could find. In this case, the only available items were some clothes he had in a plastic bag. Somehow, it doesn't seem like such a great idea... Watch the clip right after the break.

Read more »

Post Title → Hail Fail: BMW 5-Series Owner Tries to Save His Car by Dressing it Up…

ADVERTISEMENTS

New Video Footage of 2012 BMW M5 Testing in the South of France

ADVERTISEMENTS

The hype surrounding the upcoming M5 continues with a new video released by BMW showing the Bavarian firm’s high-performance sedan being tested at the company's Miramas proving grounds in the south of France. Given that the M5 is scheduled to be unveiled at the Frankfurt motor show in September, these are probably the final rounds of testing before production begins. Read more »

Post Title → New Video Footage of 2012 BMW M5 Testing in the South of France

ADVERTISEMENTS

Fail: BMW Driver Mistakes Loading Truck for Launching Ramp…

ADVERTISEMENTS

Here is yet another failed attempt to load a vehicle on a truck. In fact, this one is much worse –albeit far less costly- than the Porsche Carrera GT incident we showed you back in April. This time, the protagonist is a BMW - from what we can tell in this grainy video, an E36 3-Series Coupe.

As you can see for yourself in the surveillance footage in the video after the break, the driver of the bimmer, slammed the pedal to the metal as he was going up the ramp, and the result, well, let’s just say is painful yet humorous at the same time.

Read more »

Post Title → Fail: BMW Driver Mistakes Loading Truck for Launching Ramp…

ADVERTISEMENTS

BMW’s “The Ultimate Driving Machine” Slogan Returns in Ferrari-Emulating Commercial

ADVERTISEMENTS

Back in 1997, Ferrari and Shell released a stunning commercial shot in the Mojave Desert in southeastern California, featuring a Formula 1 car being refueled by a Shell airplane. Fast forward to 2011 and BMW USA has remade the famous ad, albeit in a slightly different manner. Read more »

Post Title → BMW’s “The Ultimate Driving Machine” Slogan Returns in Ferrari-Emulating Commercial

ADVERTISEMENTS